Balenciaga announced yesterday that Kristen Stewart is the face of the new Balenciaga fragrance, that is being released later this year. Kristen Stewart quite often wears Balenciaga on the red carpet, but she seems like a bit of an odd choice to me!

Balenciaga have always seemed quite classy but in an edgy way, perfectly embodied by the current face of Balenciaga Paris fragrance, the absolutely gorgeous Charlotte Gainsbourg, and Kristen Stewart just doesn’t quite seem right – of course I may be completely off the mark, but I guess we’ll just have to wait until the campaign launches to see.

Kristen Stewart wearing Balenciaga on the red carpet

Kristen Stewart wearing Balenciaga on the red carpet

Naturally both the Balenciaga team and Kristen Stewart are overly enthusiastic about the collaboration, with Kristen saying:

“I love Balenciaga fashion because it is incredibly bold and  forceful, yet feminine and sexy. I found there was a real creative freedom about this project. I feel blessed and really proud of being the face of this new fragrance.”

And Nicolas Ghesquière, Creative Director of Balenciaga saying:

“Kristen Stewart embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence. From her early appearance in ‘Panic Room’ to herindependent choice of ‘Welcome to the Rileys,’ I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by BruceWeber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.”

And finally the CEO of Balenciaga, Isabelle Guichot weighing in with:

“Kristen Stewart is the perfect choice as she embodies Nicolas Ghesquière’s unique vision for the second chapter in our fragrance history”

I’m looking forward to smelling the new Balenciaga fragrance as well, because I do really like the original Balenciaga Paris fragrance – it’s a really sophisticated beautiful perfume.