Vivienne Westwood often uses Minx nail wraps for her Fashion Week shows and this season was no exception, in fact this time she took it even further and used custom Minx nails and tattoos at her Vivienne Westwood Autumn- Winter 2012/13 Red Label collection at London Fashion Week.
Following the success of last season’s Minx at Vivienne Westwood Spring/ Summer 2012 , Minx co-founders Janice Jordan and Dawn Lynch-Goodwin were requested to customize the Vivienne Westwood show nails for a second season.
“The nail brief was very specific with the key point being that the nail coatings were to look and feel like the surface of a skateboard,” Janice explained. “We had not created that texture before, but we experimented and developed that exact texture that we are calling the ‘Touch Me, Feel Me’ Minx.”
Minx requested nail stylist and all-round Minx guru Marian Newman to lead the nail stylist team backstage.
Marian said of the custom Minx
The Minx coatings were just as the brief described: rough, grey and abrasive, just like the surface of a skateboard
Marian’s nail team was comprised of veteran nail stylist Monica Rohipoll, Kirsty Meakin and five lucky nail technicians who secured their place on Marian’s team by winning a contest sponsored by Minx nails (what an awesome opportunity!)
Laura Streeter, Laura White, Sarah Marr, Hollie Wakeham, and Samantha Yates experienced their first fashion week show at Vivienne Westwood, applying custom Minx and hand-applied tattoos to the fingers and toes of the models.
I’ve included the picture above, because as well as the custom Minx, how gorgeous is that clutch? (I love a bit of animal print!).
Pictures by Becky Maynes